A cross-national comparison of perceived strategic importance of RFID for CIOs in Germany and Italy
نویسندگان
چکیده
Purpose: Drawing from literature on innovation, strategy and culture the objective of this study is to explore the role of perceived potentials and perceived strategic importance on CIOs’ perspective on RFID technology in two different cultural settings. Methodology:Based on survey responses from463German and 157 Italian IT decisionmakerswe analyzed the data with PLS structural equation modeling. Findings: We show that perceived potentials of RFID influence the perceived strategic importance which positively influences CIOs’ intention to invest in RFID. The composition of perceived potentials affecting the strategic importance of RFID differs significantly in both cultures. In Germany, potentials attributed to RFID are improving quality, automating manpower, reducing counterfeits, and improving customer service. Italian CIOs value reducing stock inconsistencies, optimizing stock keeping, and improving customer service as RFID potentials. Regardless of culture, findings show that company size hardly has impact on perceived strategic importance. Originality/value: This research shows on a large empirical basis cultural differences in the perception of RFID in two countries using PLS.
منابع مشابه
Strategic Importance of RFID - The CIO Perspective An Empirical Analysis in Germany
RFID is currently considered a hot topic in the IT arena. It is described as major enabling technology for automated contactless wireless data collection, and as an enabler for the real-time enterprise, a future vision of enterprise information systems. But little is known about the perceived strategic importance of RFID among IT decision makers, current RFID usage and areas of application, or ...
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ورودعنوان ژورنال:
- Int J. Information Management
دوره 29 شماره
صفحات -
تاریخ انتشار 2009